Putting people first is a strong part of our heritage. It means
listening and responding to individual customer needs. It is
a strategy built on sharing common goals and objectives. Locally
and globally, this strategy has contributed to the success of
the Scotiabank Group and its employees around the world.
the direct link between customer satisfaction and satisfied
employees and were focusing our employment initiatives
directly at making Scotiabank a great place to work. We invest
in high-tech training, focus on relationship skills, product
knowledge and development programs, and work to continually
enhance career opportunities.
In this annual
report, we show how our common goals are reflected in our
customer relationships and employee achievements in our business
lines and locations around the world.
STRONG CANADIAN FOUNDATION
Two of the customers
featured in this report illustrate the effectiveness of the
personal touch we provide through our Canadian branch and
electronic networks. The first is a young doctor from Winnipeg,
Manitoba, who looks for choice, convenience and professional
expertise. The second is the Robinson family of Prince Edward
Island, customers for three generations, who value relationships
that continue to grow.
Canadian customers can draw upon a wide range of Scotiabank
services and products, from lending and deposits, to mutual
funds and insurance, at any of our 1,284 branches and offices
or through our electronic banking services. Investment management
needs can be expertly handled by our trust division
one of Canadas largest or through our wealth
management subsidiaries, including ScotiaMcLeod, Scotia Cassels
and Scotia Discount Brokerage.
increasing our depth in the investment counselling field,
providing enhanced service for global and Canadian investors
in the areas of estates and trusts, endowments, fiduciary
money management and mutual funds. Small business is one of
the fastest growing market segments in Canada and key to the
countrys economic success. To serve these clients better,
we have made our processes simpler and introduced new products.
As a leader
in corporate and investment banking, Scotiabank provides a
wide range of wholesale banking services to both Canadian
and international clients. We listen and respond to the specific
needs of corporations and individuals. Our partnership with
Canadas Onex Corporation, one of our many corporate
customers, exemplifies our commitment to building relationships.
With offices in Canada, the United States, Europe, Asia and
Latin America, Scotiabank provides seamless, one-stop service
to meet all our clients financial needs, from cash management
to bullion trading, from debt and equities to stock transfer
services. We rank 10th in the world in global loan syndications,
and we consistently place among the top 10 for syndicated
loans in the U.S. As well, our expanding network of locations
across Canada serves the needs of individual investment clients.
GROWING MULTINATIONAL NETWORK
operated in the international sphere for more than a century,
and today provides personal, commercial and corporate services
in more than 50 countries. Customers around the world have
access to the experience, commitment and global connections
of the entire Scotiabank Group.
In the Caribbean,
we have a long history of building relationships. In fact,
we opened our first office outside of North America in Jamaica
in l889. Today, were still the regions leading
provider of financial services, with operations in more than
in Asia/Pacific spans 12 countries the broadest of
any Canadian bank. It stretches from India to Japan, and includes
strategic alliances with banks in the Philippines and Indonesia,
plus Scotiabank branches in China, India, Malaysia and Thailand.
We offer customers
a range of retail, commercial, trust, insurance and trade-related
services through our affiliations with local banks in Latin
America, as well as our own offices throughout the region.
By combining the strengths of our people, capital and technology,
we are building long-term growth potential and providing
exceptional value to our customers around the world.
Transportacíon Marítima Mexicana, (TMM), for example, does
business in 60 countries. It chose Scotiabank as a business
partner because of our local strength through our affiliation
with Banco Inverlat and our similar global reach.