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| Our goal
is to be the best and most
successful Canadian-based
financial services company,
responsibly managing the Bank to
serve all our stakeholders -
customers, shareholders,
employees and the community. To
reach this goal, we have set the
following objectives:
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Stakeholder Objectives
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Customers
- To be leaders in overall satisfaction
- To consistently focus on
the needs of our customers
in all of our businesses
Fiduciary/regulatory
- To provide a strong,
consistent level of safety
and soundness
- To maintain best practices
in corporate governance and
compliance processes
Employees
- To be an "employer of
choice"
- To always strive for our
values, culture, corporate
goals and objectives to be
shared among staff in all
areas of the Scotiabank
Group of Companies
Shareholders
- To earn a premium over our cost of capital
- To maintain a productivity
ratio of less than 58%
- To build shareholder value
through consistent increases
in dividends and through
stock price appreciation
Community
- To be leaders in corporate
social responsibility
- To be seen as a positive
influence in the communities
we serve
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Core Purpose
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To be the best at helping
customers become financially
better off by providing
relevant solutions to their
unique needs.
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Core Values
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Integrity
- Interact with others
ethically and honourably
Respect
- Empathize and fully
consider the diverse needs
of others
Commitment
- Achieve success for
clients, team and self
Insight
- Use high level of
knowledge to proactively
respond with the right
solutions
Spirit
- Enrich the work
environment with teamwork,
contagious enthusiasm and
"can-do" attitude
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Corporate Strategies
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- Build deeper, more profitable
relationships through a true
sales and service organization
and culture
- Optimize the use of our resources
- shareholder capital, human
capital and technology
- Build on our core strengths -
customer satisfaction, our
people, diversification, expense
management, risk management and
execution.
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